Beware: Ads Get Your Attention

A tablet screen showing Cyber Monday shopping.
Attention! One day deals! Buy now, pay later!

Ignore the Ads

Your best defense against ad influence is to ignore the ads, unless you are looking for what they are advertising.

Most ads are written to influence your decisions to buy something, or to create a desire to buy.

It is up to you to control the influence of ads.  Though it is good to know where something can be purchased, it is most likely not the only option and may not represent the best value.

To preserve your resources, be sure to use cost to benefit comparisons.  Be patient in making purchases.  Know your needs and ignore the ads!

Qualify the Ads

Most ads will suggest limited inventory and an urgent response to buy.  But you must qualify the ad.  Is this a regular ad or a plea to reduce costly inventory?  And is this something you need now?  If so, is the price right and can you pay in cash?

Qualifying an ad is important.  Just as is your assessment of your finances.  Buying more than you can afford is a big temptation.

Advertisers want your business.  But do not worry.  If their product and pricing are right, they can survive without your business.

You must remember to take care of your personal business.  Your future financial security depends on that attitude and perception.

Get What You Need

To qualify ads, you must define your needs.  A budget can help you define what you can afford.  But defining your needs requires more detail.

Think hard, even though that may hurt to consider your current situation versus what you really need.

Apply a cost to benefit analysis to your housing, your food options, your transportation, your entertainment, and your savings plan.  If you do not have a savings plan, then this review can help you build a way to put more into savings.

If you want to build a better mindset for money, you must recognize the value of savings.  That is because savings make investments possible and investing can lead to wealth.

Save to Get What You Want

Before investing, savings have the primary function of helping you avoid debt.

Remember, with savings interest is an income, with debt interest is an expense.

Savings have more importance than most of us give it.  It can become a cushion to soften the financial blow of unexpected expenses.  Your peace of mind will be much greater if you can pay the expense with cash instead of credit.

Patience and planning are a big part of a savings habit.  This may sound like preaching to you, but I often need to remind myself of the value that savings offers to my financial future!

That planning process to build savings into your financial habits does require patience.  Most ads will try to convince you that you can get what you want now!

Any good budget discussion will make a distinction between needs and wants.  You must cover your needs.  Then, you must save for your wants.  Wants are items that are not urgent for your survival.

Avoid credit expenses and save to get what you want!

Guard Your Assets

Finance is simple.  You get a job to provide income to provide your needs.  If you start a business, you provide a service or product to make a profit, to cover your needs.  To get customers, you will advertise.

Guard your assets.  Everyone wants them!

Keep in mind that accumulating assets (savings and investments) will give you more income options.

Over time, accumulating savings and investments can realize the beauty of compounded earnings.  Then, you might learn more about income-producing assets.

Create a budget.  Spend based on what you have for income and provide for a savings habit.  Avoid the influence of ads to spend before you can afford to spend.

Value Your Welfare

Your personal finances represent a big part of your personal welfare.  They affect your mental and physical health.  Well managed finances can relieve stress and allow you to be able to eat healthy foods.  Healthy foods tend to be more expensive than unhealthy foods.

Save to avoid the stress of debt.

Value savings for your welfare.

Time Is Your Friend

Ads will tell you that you are running out of time for their deal.  But they are an ongoing business.  There will be more deals later!

Time is your friend.  That thought will help you be more patient.

Time will help you earn interest in savings, and it will cost you interest on unpaid debt.  Make time a friend, not an enemy!

Keep interest in perspective.  Many people are critical of only being able to earn 3% to 4% on CDs or Money Market accounts at a bank.  However, when you compare that to the cost of credit ranging from 6% on mortgages to 20% or more on credit cards, the value of savings to avoid credit costs goes much higher!

Remember that when the ads claim you can buy now and pay later!

Guard your assets.  Everyone wants them!

Pay Attention

Ads are important to the company that is advertising and to the media that provides the ad format.  However, you are not obligated to respond!

Pay attention!  Your financial welfare is at stake!

Make yourself aware of your income, your needs, and what you have for assets.  Plan to save more.

Pay attention to ways you can learn how to build more income, control your spending, and increase your ability to save and invest.

You have goals beyond providing for your needs.  That is understandable.  However, time is your friend if you are patient.

Pay attention to time.  Manage it well.  Use it for your welfare and the welfare of those around you.

Consider your future as you plan each day.  Do your best and let God take care of the rest.

And beware that although ads get your attention you have the power to qualify what is important to you!

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